{"id":2374,"date":"2025-10-28T22:47:06","date_gmt":"2025-10-28T23:47:06","guid":{"rendered":"https:\/\/stevenhassan.org\/?p=2374"},"modified":"2025-10-31T10:03:57","modified_gmt":"2025-10-31T10:03:57","slug":"breaking-the-cycle-of-soft-markets-a-brokers-playbook-for-safer-outcomes","status":"publish","type":"post","link":"https:\/\/stevenhassan.org\/index.php\/2025\/10\/28\/breaking-the-cycle-of-soft-markets-a-brokers-playbook-for-safer-outcomes\/","title":{"rendered":"Breaking the Cycle of Soft Markets: A Broker\u2019s Playbook for Safer Outcomes"},"content":{"rendered":"<p>In a soft workers\u2019 comp market where price competition dominates, how can brokers truly differentiate themselves and deliver lasting value to their clients?<\/p>\n<p>This playbook reveals how <em>safety analytics technology<\/em> is transforming brokers from policy vendors into indispensable risk advisors. Inside, you\u2019ll discover:<\/p>\n<ul>\n<li><strong>Why traditional approaches fall short<\/strong> \u2013 and how real-time video analytics provide 100-1000x more data than conventional loss control models<\/li>\n<li><strong>The active insurance advantage<\/strong> \u2013 how bundling safety analytics with coverage helps prevent claims before they happen, not just pay for them after<\/li>\n<li><strong>Proven results from the field<\/strong> \u2013 case studies showing 30%+ reductions in claims frequency, plus dramatic decreases in specific hazard categories across multiple industries<\/li>\n<\/ul>\n<p>Get the playbook now to learn how forward-thinking brokers are breaking free from the commodity trap and building stronger, longer-lasting client relationships through data-driven safety insights.<\/p>\n<p>The post <a href=\"https:\/\/www.insurancejournal.com\/research\/research\/breaking-the-cycle-of-soft-markets\/\">Breaking the Cycle of Soft Markets: A Broker\u2019s Playbook for Safer Outcomes<\/a> appeared first on <a href=\"https:\/\/www.insurancejournal.com\/research\">Insurance Journal Research<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a soft workers\u2019 comp market where price competition dominates, how can brokers truly differentiate themselves and deliver lasting value to their clients? This playbook reveals how safety analytics technology is transforming brokers from policy vendors into indispensable risk advisors. Inside, you\u2019ll discover: Why traditional approaches fall short \u2013 and how real-time video analytics provide&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2374","post","type-post","status-publish","format-standard","hentry","category-east"],"_links":{"self":[{"href":"https:\/\/stevenhassan.org\/index.php\/wp-json\/wp\/v2\/posts\/2374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stevenhassan.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stevenhassan.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stevenhassan.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stevenhassan.org\/index.php\/wp-json\/wp\/v2\/comments?post=2374"}],"version-history":[{"count":1,"href":"https:\/\/stevenhassan.org\/index.php\/wp-json\/wp\/v2\/posts\/2374\/revisions"}],"predecessor-version":[{"id":2375,"href":"https:\/\/stevenhassan.org\/index.php\/wp-json\/wp\/v2\/posts\/2374\/revisions\/2375"}],"wp:attachment":[{"href":"https:\/\/stevenhassan.org\/index.php\/wp-json\/wp\/v2\/media?parent=2374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stevenhassan.org\/index.php\/wp-json\/wp\/v2\/categories?post=2374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stevenhassan.org\/index.php\/wp-json\/wp\/v2\/tags?post=2374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}